Our Mission
“At Rawform Fuel, we provide young hockey players with real foundational nutrition, for power, growth, strength, and performance. We believe strong athletes are built from the inside out - and that lasting success starts with fueling the body naturally, intentionally, and sustainably”
Founders Story
Maura McKeown - founder of RawForm - started playing competitive hockey at 4 years old, and like so many families, her’s did everything they could to support her; juggling work, travel, and making sure she was always fed. But with the intensity of the sport and life moving fast, nutrition wasn’t something they fully understood yet. When she was diagnosed with a thyroid disorder at 13, it became clear how much the way she was fueling was impacting her health and performance. That challenge became a turning point. Through years of learning, trial and error, and eventually studying nutrition in college, she gained lifelong independence, confidence, and growth—not just as an athlete, but as a person. Maura’s family learned right alongside her, and it empowered all of them. She went on to work with Division 1 athletes, healed her own body, and now she helps families do the same—no shame, no stress, just real support and tools that make nutrition feel simple, doable, and powerful.
What Makes Us Different
We don’t just hand out meal plans—we build understanding, habits, and confidence.
At RawForm Fuel, we meet families where they are and guide them forward with tools they can use for life—not just for a season.
Rooted in Real Experience
Built by an athlete, coach, and nutritionist who’s lived it; on and off the ice.Designed for Youth Athletes & Their Families
Our programs focus on growing bodies, busy schedules, and long-term impact.Whole Foods, Real Fuel
No fads. No fear. Just simple, powerful nutrition that supports performance and health.
Parent-Friendly, Athlete-Tested
We make it easy to learn and even easier to apply—whether you’re packing a lunch or planning a tournament weekend.Fueling the Whole Athlete
We go beyond calories to build routines that support energy, recovery, mood, focus, and confidence.
FAQs
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No. We believe in teaching long-term skills; not handing out one-size-fits-all meal plans. Every athlete is different, and what works for one may not work for another. We give the athletes and their families the tools to build meals that work for their schedules, preferences, and goals. This creates confidence, flexibility, and sustainability.
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We specialize in working with youth and teen athletes. Typically ages 10 to 18, but our programs can benefit the whole family.
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Yes! We tailor our guidance to each family’s lifestyle, preference, and comfort level; making it realistic, not restrictive.
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We get it. That’s why we focus on quick, doable strategies for fueling on the go, at school, and between games.
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Yes. We offer workshops, team talks, and club-wide programs. Reach out and we’ll tailor something that fits your needs.